Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Tuesday, October 25, 2022

Names For Your Product Or Service

Your product or service name is a powerful asset that customers should be able to associate with. It should be interesting and easy to remember and pronounce. It should reflect what your marketing demographic should expect from you.

I will skillfully name your product or service using research and simple marketing techniques. My names are meaningful, appealing and distinctive. They project the message that brand owners want to convey to potential customers. They also can help to keep your brand uppermost in the minds of previous customers.

Using a questionnaire that you complete, I create names that are tailored to your needs and as unique as possible. I don't use any naming software or scan expired domain lists because those names were not created for your distinctive needs.

I have created unique names for clients at Fiverr and Picky Domains and my reviews are all 5-star. Visit my Business Branding category at Printaphoria to order now. I look forward to beginning my research for your new product or service names.

Printaphoria Business Branding

Artsy Craftery Design Studio





Printaphoria-Creative-Living-ACDS-post-signature-400px

Monday, September 19, 2022

Payhip Video Tutorial: How To Set Up Cross-Selling

Payhip is a great place to sell digitals, physical products, courses, subscriptions and other products.

From Payhip:

Payhip is an e-commerce platform that enables anyone to sell digital products or memberships directly to their fans and followers. You can embed Payhip directly into your website or you can use our storefront to sell your work. Payhip takes care of everything. We're an all-in-one ecommerce solution for creators.

There is a robust store builder and new features are always being added. Maybe you should open a shop there. Visit the Help Center for more info.



Printaphoria-Creative-Living-ACDS-post-signature-400px

Monday, April 11, 2022

Why Are Etsy Sellers On Strike Yet Again?

 Etsy sellers launch a week-long strike over increased fees was written by Jaclyn Diaz and reported today at NPR.org. Many sellers have launched a week-long protest by closing their shops and other actions. This is in response to the recent in a long line of fee increases announced by CEO Josh Silverman. Seems like 59,000+ shop owners have signed the petition. A quick web search will show results for strikes during each of the past few years.

I don't feel that Etsy morale will improve for disenchanted handmades sellers. Somewhere along the way, during the past 12-15 years, Etsy management felt that to stay afloat they had to expand away from pure handmade support. They added a complicated fee system and have raised prices so often and by such a high percentage that it has crushed not only the bottom lines but the spirits of many handmade sellers. I closed my shops at Etsy a couple of years ago but not because of changes at the site. Sometimes I miss being there. It's at times like this that I'm glad I left though, which makes me feel sad. It was exciting to be a part of Etsy, back then.

Dwanda, Artfire and others folded and it seems like Etsy is having to take drastic steps every year to remain viable. These decisions have invited in questionable resellers and consistently driven away Etsy creatives. I was at Zibbet when years ago there was a mass exodus of Etsy sellers to that selling venue in response to insufferable changes. Most of them returned to Etsy when Zibbet did not deliver what they were expecting. Sellers need to seriously ask themselves if any selling website will fulfill their expectations. If not, what is the best course of action for their brands?

While the popularity of Etsy seems bleak for many, others are realizing what I had begun to feel some time ago. The best business practice for the future of creating and making is to learn how to market and sell from your own web spaces. There are still a few venues left where the income of the creative is not gouged. One of them is Payhip. Another is Meylah. Find Meylah store setup info here.

Learning to self-promote and sell from our own blogs and online shops will provide peace of mind to start, which will go a long way in generating income. It is difficult to focus on creating good products and effectively marketing them when there is misery about the selling platform and constant fear of what will come next. It can be bad for the creative psyche to be in an atmosphere that has become increasingly riddled with controversy.

Will this strike matter to Etsy management and ownership? Will it bring about the desired changes? According to many sellers' comments at the forum, no it will not. Many of them say it's the low-sales-volume sellers who have organized and are signing on to the strike. My heart goes out to the makers and designers who feel a need to boycott Etsy. If the majority are low-volume sellers, then my suggestion to learn to market and sell from their own shops is even more crucial. If being at Etsy is not paying off, shouldn't those sellers be expending their efforts and funds elsewhere? That would build invaluable marketing experience and generate more lasting assets for the sellers.     


Printaphoria-Creative-Living-ACDS-post-signature-400px

Friday, March 25, 2022

Book Funnel Definition Sales Funnel Stages


A book or sales funnel is a marketing method designed to lead visitors and potential customers to a purchasing decision. It is composed of several processes that may include a landing page. While a landing/sales page and a book funnel can work together, they are also different. 

Some book funnel landing pages can be annoying with their in-your-face graphics, popups and extensive length. They lose the potential customer long before the visitor reaches the end. Landing pages, however, are only as good as the writer of the book funnel.

Potential customers often need to be led on what to think and how to think it. Sometimes they seek but do not follow through when they find what they desire. Sales funnels can lead them through the steps to obtain what they are seeking, which are the published products that you and I are offering. Learn how to skillfully create effective book/sales funnels for your written products here:

Book Funnel Optimization: Essential Tips to Convert Leads into Paying Readers


 



Printaphoria-Creative-Living-ACDS-post-signature-400px

Tuesday, March 22, 2022

How To Do Keyword Research Book At Amazon

 

Now at Amazon in Kindle and paperback format. 

Simple Keyword Search That Even You Will Feel Like Doing

Find the PDF version at Printaphoria:

Simple Keyword Search PDF Book

Learning and using keyword search doesn't have to be expensive, tedious or frightening. In Simple Keyword Search That Even You Will Feel Like Doing, you'll learn to conduct fast, free and easy keyword phrase searches. If you:

  • have never done keyword research,
  • are not sure what it is,
  • have no idea where to start
  • but know you need to,

then this simple, keyword phrase search guidebook is for you. 

Developing good SEO (search engine optimization) habits through keyword search and use is necessary to increase traffic to your listings and content. It's especially vital when selling from your own shop, website or low-traffic platforms. Even at high-traffic venues, competition is so massive now that it's next to impossible to benefit from some of that traffic.
Why beat your head against the traffic-blocking wall when you can quickly learn how to carry out simple SEO keyword searches and use them to pull in more customers? Once you learn, you can carry your skills wherever you sell on the internet. You'll no longer be dependent upon anyone else's website to make sales.
SEO through top-ranking key phrases application is a major player in successful e-commerce. It's great that you are learning just how useful and essential this skill is!

 






Printaphoria-Creative-Living-ACDS-post-signature-400px

Monday, March 7, 2022

What Are Landing Pages Used For?

Have you ever considered creating a landing page for your product or service? A good landing page definition is an online page where potential customers are presented with detailed product info that will motivate them to buy.

To get my feet wet, I've decided to learn to create an effective landing page for my first ebook. I recently published it at my shop: Simple Keyword Search That Even You Will Feel Like Doing.

What Are Landing Pages In Marketing?

Landing pages and sales pages are similar. Sometimes, they are called funnel landing pages or sales landing pages in marketing. While landing pages are usually shorter and more brief than sales pages, both are used to steer potential customers to buy.

CopyBlogger Media says:

A sales page and a landing page are both crafted specifically to encourage people to convert. While landing pages are virtually the same as short-form sales pages, long-form sales pages tend to be more detailed than a typical landing page.

What Is A Book Funnel Definition?

A book funnel or sales funnel is also a marketing tool but it encompasses both types of pages. It can include links to any number of landing and/or sales pages. These are all used as strategic conversion tools. They are ways to convert visitors, browsers and lurkers into buyers.

EmailDrips shares about funnels:

It’s a strategy used to take readers on a journey to convert them into paying customers. Typically, the funnel is like a book with the same function as a normal sales funnel. So inside the funnel, there are links to strategic pages to the website, newsletter opt-in, or sales page. A book funnel is a great way to build relationships with your readers, even after they read your book. 

Since a landing page can be the beginning of designing a book funnel, I will be studying Abs Farah's article on Book Funnel Optimization: Essential Tips to Convert Leads into Paying Readers. Abs is one of the founders of Payhip, a selling platform where you can offer digitals, physicals, memberships, subscriptions and courses.

Implementing savvy marketing tools like landing pages, sales pages and sales funnels doesn't have to be overwhelming. There are many free and easy to follow resources online.



Printaphoria-Creative-Living-ACDS-post-signature-400px

Wednesday, February 16, 2022

Innovation, Adaptability, Persistance: David's Bridal

Consistently, we see innovation, adaptability and persistence as the kingpins of enduring business success. Those traits have made David's Bridal the lone, national, wedding dress chain today.

While David Reisberg decided to begin selling his privately-designed wedding gowns in 1945, innovation began 20 years later after he sold his south-Florida salon. In 1972, Phillip Youtie bought the boutique and around 1988, brought in the retail expertise of childhood friend Steven Erlbaum.

Stores at this time stocked only sample gowns in a standard size. Youtie and Erlbaum changed the store model in the late 1980s with this warehouse off Interstate 95 where they stocked designer gowns, discontinued dress and manufacturer overruns at below retail prices. This chain of bridal stores was like none of its kind. David’s Bridal was all about making a no-frills shopping environment for those who need an expensive wedding dress for a fraction of the price. Stores were not comfortable, but more plain and warehouse-like. Although there was little to no comfort in the stores, brides-to-be could expect a bargain.

Adaptability resulted in finding ways to acquire new stores:

Years later, as the business grew even larger and larger, small stores were starting to go out of business while more David’s Bridal stores were being put into the business. Between 1994 and 1995, 12 stores were added to the bridal corporation...In 2000, the May Department Stores Company bought David’s Bridal from Youtie and Erlbaum for $436 million. By this time, David’s Bridal was the largest retailer of bridal gowns and wedding-related merchandise.

Persistence


David’s Bridal is
the largest American bridal-store chain...and
the only nationwide competitor of bridal stores...One in four American brides are dressed by David’s Bridal.

Successive acquisitions and emergence out of a two-month bankruptcy did not kill the dream. While Mr. Reisberg worked faithfully for over two decades and did not financially enjoy the astronomical success of his brand, the point is this; David's Bridal endured through the innovation, adaptability and persistence of all who believed.

On October 11, 2012, Clayton, Dubilier & Rice announced the completion of its acquisition of David’s Bridal, Inc. in a deal that valued the company at $1.05 billion.

David's Bridal is currently in 49 states, 5 Canadian territories and the United Kingdom. As of 2018, it was worth $2.5 billion.

Opportunities to innovate surround us everyday and many of the commerce giants that we recognize are still owned by the innovators. Those who do not own their flagship brands have taken the fortunes made through them and built new ventures. You may not be seeking colossal growth for your brand but the methods that lead to this kind of proliferating success can help you to reach your goals. 

How can you innovate your brand so that it will stand out and attract a robust market?

Is your growth lagging for lack of adaptability to an ever-changing society?

Do you cling to pet projects and ideas that do not inspire persistence?

 

Sources:

David's Bridal Locations

David's Bridal - UK

PRNewswire - David's Bridal

The List - The Truth Behind David Of David's Bridal

The New York Times - David’s Bridal Files for Bankruptcy, but Brides Will Get Their Dresses

Wikipedia - David's Bridal

 

 

 

 

 

 

 



Printaphoria-Creative-Living-ACDS-post-signature-400px

Monday, February 7, 2022

Roberto Blake On Successful Brand Deals

When asked if he finds it more difficult, as a person-of-color graphic designer and Youtube creator, to obtain brand deals in comparison to others, he replied,

Not really but I’ve also built a system for brand deals...I also do better on brand deals than most Creators my size or larger regardless of their background, due to my ability to negotiate and package my deals.

While discrimination is often endured daily by many of us, his successful focus is on evaluating how to deliver more value to the clients/customers whom he does acquire.

While I'm not aspiring to produce and upload YT videos (the unpopular slideshows format works better for my schedule), I love Roberto's content. He's clear, engaging and relevant. This is not the first time that I've written about him. 

I like making a pit stop at his channel to see what he's currently sharing. I am also a graphic designer but I don't freelance. I prefer to design pre-made products and services. Roberto produces many videos with inspiring content that can apply to any creative pursuit.

Check out his YT channel and website for great info on boosting the success of your brands.  

About Roberto Blake

Roberto Blake is dedicated to building the creator economy through helping creators and influencers build brands and businesses online. Learn how to monetize your creativity and skills, grow an audience, sell products, monetize YouTube videos, make money online, and build a personal brand. He has grown his Youtube channel to over 500,000 subscribers.

Find Roberto Online

Youtube Community

Youtube Channel 

Awesome Creator Academy 

Roberto's Youtube Starter Kit

Interested In Sponsoring Roberto Blake And Sharing Your Brand With His Viewers?

info@robertoblake.com

725 Ponce De Leon Ave
ATTN WeWork Roberto Blake 2nd Floor
Atlanta GA, 30306 

 

 

 



Printaphoria-Creative-Living-ACDS-post-signature-400px

Saturday, February 5, 2022

One Tip For Blog Growth

Online a lot and wondering why your blog following is not growing? Reduce your time posting at forums, groups and social sites and devote more of it to posting at your blog. In an attempt to drive readers to your website, you are squandering precious content at other places. Even simple, short comments can be published as asides at your blog. At the very least, you should be copying over the comments into blog posts. Ideally, you could originate the comments at your website.

Consider This: Maybe you need to spend more time drawing readers rather than driving readers. To do this, you need to be at your blog. 



Printaphoria-Creative-Living-ACDS-post-signature-400px

Friday, February 4, 2022

Blogger Email Follow Replacement Svcs

In seeking a replacement for the discontinued Feedburner email follow widget, I've been seeking a free-to-start, easy to use email mktg platform. I've seen ConvertKit recommended often, along with MailChimp. MailChimp has been moving away from being known primarily for email marketing, so I'm not sure how simple they have remained.

I took a peek at Mailchimp and saw plans titled Marketing Platform and Transactional Email. Just that quick look-around made me feel tired. ConvertKit's pricing page is straight-to-the-point, easily understood, at least to me, and shows many features for the free tier.

I subscribed to Peggy K's weekly newsletter to see how she does it, although I'm not sure I want to take on the extra work of newsletter production. I just want an easy way for my readers to follow by email.

Peggy K writes about a variety of tips and tricks for creators on many platforms. She chose to use Revue, a newsletter platform acquired by Twitter, to replace Feedburner's terminated RSS to email svc.

If you are interested in exploring newsletter sharing, you can read about Peggy K's overview of svcs here: Alternatives To Feedburner's RSS To Email SVC She overviews not only newsletter svcs but also RSS to email svcs.



Printaphoria-Creative-Living-ACDS-post-signature-400px

Friday, January 28, 2022

Optimizing The New Facebook Business Pages

In this still relevant, late 2020 post, Brandastic shares some points on how to make the new Facebook Business Pages work for your brand. 

Their focus is on changing how we use a Page. I like these 2 points:

  • Focus more on educational rather than promotional content.
  • Join and interact in FB groups with your business page. 
Read the full article here:

Are Facebook Pages Still Useful in 2020?


Another great post on optimizing Facebook Business Pages is this article from Tripepi Smith. The 2022 new pages transition is discussed and tips on optimizing the new design are shared.

Follower count is now rounded up and it seems that page likes are no longer displayed. Some business features, such as jobs and appointments, are no longer available.

Facebook’s New Pages Experience 101


 

 Steps To Creating A Facebook/Meta Business Page

Create A Free Business Page In Minutes  

What To Know Before You Create A Facebook Business Page

 



Printaphoria-Creative-Living-ACDS-post-signature-400px

Tuesday, December 21, 2021

Are Like And Follow Chains Worth It?

I've succumbed to the temptation in the distant past. When I realized that true value was not achieved through these staged social interactions, I decided that my creative time is too prized and limited to devote to these types of games.

The reciprocation is false inflating of stats at worse and giving to get at best. The increased stats are not from potential customers who discover our shops organically or through our savvy marketing skills. Smart marketing has value and attracts potential customers without requiring reciprocation.

These social trains are not an authentic way to realize appreciation for our creativity. I doubt if most of the likers and followers ever darken our shop doors again after the initial rush. Why fool ourselves by basking in fake accomplishments? Why strive to receive a flurry of activity only to be ghosted the day after? Likes for likes and follows for follows are a lot of precious effort for hollow shop interaction and inauthentic stats. When we think about it, it's really being deceitful to our potential customers, isn't it? It's painting a contrived picture.

Our time is better spent improving our target marketing and SEO skills, and learning how to better promote our brands. Social media trains, blog hops and the like cannot successfully compete with intelligent growth. The effort devoted to improving business skills has long-reaching effects that guarantee long-range selling success. 

Here is some info on SEO, an area in which we can all improve.

SearchEngineLand says:

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

SearchEngineLand is chock-full of info on SEO, what it is, why it's important, how it works and how to learn it. 



Printaphoria-Creative-Living-ACDS-post-signature-400px

Saturday, December 18, 2021

Instagram On Desktop Now


Did you know you can now use Instagram from your desktop/laptop?
 
Even to create posts? I had left a few yrs ago and went back with a new acct this week and found out. So, we're no longer restricted to our smartphones.
 
Here's my link. If you're on Insta, consider following me if you like my shop, Printaphoria, and I'll return the favor. https://www.instagram.com/artsycrafterystudio/



Printaphoria-Creative-Living-ACDS-post-signature-400px

Wednesday, October 20, 2021

Free Marketing With Facebook Hashtags


If you are using Facebook and not using #hashtags or #hashtag strategy in your products posts, you are losing out on free marketing. Facebook Help shares info and guidelines about hashtags:

Hashtags turn topics and phrases into clickable links in your posts on your personal timeline, Page or groups. This helps people find posts about topics they’re interested in.

I'm getting better at using them in every post. I and some of my creative friends have made sales because Facebook visitors found us and we weren't even using Facebook Ads. 

How Do I Use Hashtags On Facebook?




Printaphoria-Creative-Living-ACDS-post-signature-400px

Tuesday, September 14, 2021

Better Twitter Marketing

 

Six years or so ago, Twitter was used daily by me and my crafting friends. Though I was not a faithful participant, I remember fondly the tweeting events, Twitter bombs and striving not to be sent to Twitter jail. I also had fun using Tweet Deck for awhile.

Over the years, Twitter seems to have fallen into disuse by much of my crafting community. I run by my profile occasionally to update my banner and weed out my following and followers lists. I have even tweeted infrequently but I never liked Twitter very much. The tiny posts images and the abbreviated posts lengths always annoyed and constricted me too much.

Recently, I checked on some of my creative associates and found that many had not tweeted in years! I was not surprised but the discovery left me saddened. It was a reminder that so much online activity has declined among creative groups, social sites and selling venues. It seems to have happened swiftly within the last few years and never recovered.

During my visit, I ran across a link to this post on how to better use Twitter. I was surprised that one of the suggestions is to use only one hashtag in tweets. The article author explains why. If you find yourself still using Twitter or wanting to, read this short help article to better promote your products and services when tweeting.

Six Things You Should NOT Do on Twitter  by the social media strategists at the award-winning NYC-based Likable, LLC, a 10Pearls Company



Printaphoria-Creative-Living-ACDS-post-signature-400px

Saturday, September 11, 2021

Happy Saturday & Signature Colors

 

My signature colors are green and pink, lime and purple, fuchsia and chartreuse. You get it. Any combo of the tones of yellow-green and purple-pink sends my spirits soaring. I only like the clear crispness of tones (jewel tones), not shades so much and rarely ever tints (pastels). I'm a winter so that figures.

Identifying and using signature colors can help establish your brand among customers and potential customers. It's important because it can be synonymous with consistent quality and service. It can also identify your products wherever potential customers happen to run across them. Using signature colors and motifs give the impression that attention to detail is important to you.

What are your signature colors? I can trace my love for mine all the way back to childhood, especially the green. In art class, I made a papier mache giraffe and painted it green with yellow spots. I also made a pottery bowl and painted the outside green and the inside yellow. Along the way, I became enraptured with fuchsia, the complimentary color of green.

If you haven't yet done so, try to identify the 2-3 colors that make you the most happy and begin to use them to consolidate and grow your business. 


 

 

A Few Printaphoria Products

In My Signature Colors

Pink And Green Printable Paper      

Printable Motivational Prayer Flags 
 
 


 

 









Chartreuse Pink Turquoise Printable Paper











Purple And Green Printable Paper









Printaphoria-Creative-Living-ACDS-post-signature-400px

Tuesday, June 22, 2021

What Is The Sweet Spot In Marketing Today?

The Sweet Spot In Marketing

Unique ideas and creativity in marketing is the sweet spot in selling. When many sellers joined Etsy, Ebay, Amazon and other high-traffic venues, they never learned how to market. The marketing was done for them, traffic was heavy and sales were good.

Nowadays, it's more difficult than ever to get a significant piece of the creative sales pie. Even becoming successful at Etsy today, the old quick-sales stomping ground, is a huge challenge. For a decade or more now, shifting of manufacturing jobs, poor economy and COVID woes have led many to start selling their handmade products and creative services. The influx of overseas sellers offering cheap products has virtually decimated the market for handmades sellers and independent designers.

All of the easy ways for crafters, artists and designers to make money online have largely dried up. Except for a few unique start-ups, the only Etsy sellers who are in the black are those who started with the launch of the selling site and grew their enterprise through it. They are successful today because they got a foot in early on, which was around 2007 for most of them.

Today, the savvy creative is committed and diligent in seeking new places, methods and niches to which to market. I'm not sure how useful services like Google Adwords, Facebook Ads and Pinterest Ads are anymore. I know they can be expensive for the average creative person as you increasingly funnel in money to obtain elusive results. If we can create, we can create our own targeted marketing processes, not with the primary goal to increase sales but to get our products in front of those who would most benefit. It's all about the customers needs and wants.

One way to more effectively invest our advertising dollars is through blog banner advertising. Many bloggers sell banner ad space in the sidebars of their blogs. If we buy banner ad space at blogs that compliment our products, we will place our work, almost exclusively, in front of our target markets. In this way, we can also zero in on niche markets where the competition for our product and service type is not nearly as steep.

In addition to choosing appropriate blogs, it's important to design an attention-getting, yet tasteful banner.

  • You can design them yourself
  • Barter with a friend or associate skilled at graphic design
  • Pay for a banner to be designed at graphics venues like:
    • Fiverr, where most gigs start at $5
    • People Per Hour, where client deposits are locked in  
    • Freelancer, which has an effective time-tracking process
    • Truelancer, where you can post a project and be matched with freelancers from which to choose
  • Allow the blog owner to design your banner if the service is offered.

Fiverr is the most economical design source. It was launched as a $5 per gig site and has since opened up to all price points. I have sold writing and naming services there and am planning to buy illustration services. I have not used the others sites. Always read the guidelines, policies and procedures on these sites before buying work.

Your banners need not be elaborate or complicated. They should be easy to spot and easy to read with a minimum words. Ask the blog owner if there are any specifics that you need to adhere to in your design.

What I like about this type of advertising is the variety of banner sizes and prices that are usually offered and the variety of time frames for the banner to be displayed. Try out several blogs to find the ones through which you get the most response, even if it's just nibbles. Build on those nibbles and turn them into sales and returning purchases! Don't forget to develop some unique products and services, the first part of the equation.

 


 



Printaphoria-Creative-Living-ACDS-post-signature-400px