Showing posts with label Brand Identity. Show all posts
Showing posts with label Brand Identity. Show all posts

Friday, March 25, 2022

Book Funnel Definition Sales Funnel Stages


A book or sales funnel is a marketing method designed to lead visitors and potential customers to a purchasing decision. It is composed of several processes that may include a landing page. While a landing/sales page and a book funnel can work together, they are also different. 

Some book funnel landing pages can be annoying with their in-your-face graphics, popups and extensive length. They lose the potential customer long before the visitor reaches the end. Landing pages, however, are only as good as the writer of the book funnel.

Potential customers often need to be led on what to think and how to think it. Sometimes they seek but do not follow through when they find what they desire. Sales funnels can lead them through the steps to obtain what they are seeking, which are the published products that you and I are offering. Learn how to skillfully create effective book/sales funnels for your written products here:

Book Funnel Optimization: Essential Tips to Convert Leads into Paying Readers


 



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Tuesday, March 15, 2022

Google Domains Discount For New Users

Google Domains is extending a discount for new users. If you're looking for a place to host your domain, I got an email today saying: 
 
Invite Your Fiends. Have a friend who hasn’t tried Google Domains yet? New users can enter code FRIENDSOFDOMAINS at checkout for 25% off** a new domain or transfer-in.

I've been using Google Domains for a few years now. I pay $12 a year each for my two domains and they are .coms. I found them through my free Blogger blogs so it was easy for me to make the transition from sub domains to my own domains by following the instructions.

If you don't know a lot or very little about launching your own domain for a blog/website that you want to start, just start by opening a Blogger blog. It will be easier from there to buy your own domain. Blogger and Google Domains offer lots of help articles and groups. There are many Youtube videos on starting a Blogger blog and buying Google Domains.
 
Searching on the internet brings up a plethora of help about these subjects. So, you can have a blog that you use to share content and sell products and services. You can design your blog as a website with pages. It is possible for you to do what you've been putting off, even if you have very little understanding. I don't know a lot about websites and domains but I took time to search, read and follow instructions. You can too!

I am not an affiliate of Google Domains or Blogger.


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Friday, February 11, 2022

Zipper Pouch Brand Labels Best Positioning For More Sales

I was on Instagram when I ran across these lovely, colorful zipper pouches with the combo fabrics. See the black and white fabric brand labels attached to the outside? They are a cute touch, right? Well, I wouldn't put my labels on the outside. It would be too easy for people to snip them off because they don't like them there and there would go my chance and investment for brand identity. Who would snip them off? Who cares?, you ask. Obviously, you'd be surprised.

For people like me, those who like things somewhat perfect, neat and so-so, it would be eternally annoying to see the tag on the outside whenever the pouch was reached for. My first reaction would be to want to turn it inside out so that the tag would be inside, where it belongs. After a few times of remembering that the pouch is already right side out, I'd have to snip off the tag. My nerves couldn't tolerate it.

Now being a maker myself and knowing how important brand identity is, I'd probably tack the snipped label to the inside with a needle and thread. Rather than being in the majority this time, I know I'd be in the minority of those who would do that. Most would chuck that snipped ID into the round file. Later, they would not be able to recall who made the pouch when asked where one could be bought.

You say, Well, I wouldn't mind the tag being on the outside. I would forget it's there. With reference to marketing efforts and dollars invested, what matters is how many generally would mind? The average person feels that tags belong either in the back, underneath or on the inside. It would be a simple matter for an annoyed customer to correct this by unintentionally cutting away a maker's chance at a piggyback sale.

I'd sew my zipper pouch labels into the inside, where the average person feels they should be. Though temporary, I'd use my hang tags for the outside brand identification. To give my cloth labels more visibility on the inside, I'd sew them to the zipper seam, rather than into the side bottom area. I'd make sure the label was laying flat to the top inside under the zipper. It would then be seen as soon as the pouch was opened. 

Better for my disposable hang tags to be temporary than my snipped cloth labels. Stubbornness equals loss. Wisdom and adaptability equals more sales.



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