Showing posts with label Communication. Show all posts
Showing posts with label Communication. Show all posts

Friday, March 25, 2022

Book Funnel Definition Sales Funnel Stages


A book or sales funnel is a marketing method designed to lead visitors and potential customers to a purchasing decision. It is composed of several processes that may include a landing page. While a landing/sales page and a book funnel can work together, they are also different. 

Some book funnel landing pages can be annoying with their in-your-face graphics, popups and extensive length. They lose the potential customer long before the visitor reaches the end. Landing pages, however, are only as good as the writer of the book funnel.

Potential customers often need to be led on what to think and how to think it. Sometimes they seek but do not follow through when they find what they desire. Sales funnels can lead them through the steps to obtain what they are seeking, which are the published products that you and I are offering. Learn how to skillfully create effective book/sales funnels for your written products here:

Book Funnel Optimization: Essential Tips to Convert Leads into Paying Readers


 



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Monday, March 7, 2022

What Are Landing Pages Used For?

Have you ever considered creating a landing page for your product or service? A good landing page definition is an online page where potential customers are presented with detailed product info that will motivate them to buy.

To get my feet wet, I've decided to learn to create an effective landing page for my first ebook. I recently published it at my shop: Simple Keyword Search That Even You Will Feel Like Doing.

What Are Landing Pages In Marketing?

Landing pages and sales pages are similar. Sometimes, they are called funnel landing pages or sales landing pages in marketing. While landing pages are usually shorter and more brief than sales pages, both are used to steer potential customers to buy.

CopyBlogger Media says:

A sales page and a landing page are both crafted specifically to encourage people to convert. While landing pages are virtually the same as short-form sales pages, long-form sales pages tend to be more detailed than a typical landing page.

What Is A Book Funnel Definition?

A book funnel or sales funnel is also a marketing tool but it encompasses both types of pages. It can include links to any number of landing and/or sales pages. These are all used as strategic conversion tools. They are ways to convert visitors, browsers and lurkers into buyers.

EmailDrips shares about funnels:

It’s a strategy used to take readers on a journey to convert them into paying customers. Typically, the funnel is like a book with the same function as a normal sales funnel. So inside the funnel, there are links to strategic pages to the website, newsletter opt-in, or sales page. A book funnel is a great way to build relationships with your readers, even after they read your book. 

Since a landing page can be the beginning of designing a book funnel, I will be studying Abs Farah's article on Book Funnel Optimization: Essential Tips to Convert Leads into Paying Readers. Abs is one of the founders of Payhip, a selling platform where you can offer digitals, physicals, memberships, subscriptions and courses.

Implementing savvy marketing tools like landing pages, sales pages and sales funnels doesn't have to be overwhelming. There are many free and easy to follow resources online.



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Monday, February 7, 2022

Roberto Blake On Successful Brand Deals

When asked if he finds it more difficult, as a person-of-color graphic designer and Youtube creator, to obtain brand deals in comparison to others, he replied,

Not really but I’ve also built a system for brand deals...I also do better on brand deals than most Creators my size or larger regardless of their background, due to my ability to negotiate and package my deals.

While discrimination is often endured daily by many of us, his successful focus is on evaluating how to deliver more value to the clients/customers whom he does acquire.

While I'm not aspiring to produce and upload YT videos (the unpopular slideshows format works better for my schedule), I love Roberto's content. He's clear, engaging and relevant. This is not the first time that I've written about him. 

I like making a pit stop at his channel to see what he's currently sharing. I am also a graphic designer but I don't freelance. I prefer to design pre-made products and services. Roberto produces many videos with inspiring content that can apply to any creative pursuit.

Check out his YT channel and website for great info on boosting the success of your brands.  

About Roberto Blake

Roberto Blake is dedicated to building the creator economy through helping creators and influencers build brands and businesses online. Learn how to monetize your creativity and skills, grow an audience, sell products, monetize YouTube videos, make money online, and build a personal brand. He has grown his Youtube channel to over 500,000 subscribers.

Find Roberto Online

Youtube Community

Youtube Channel 

Awesome Creator Academy 

Roberto's Youtube Starter Kit

Interested In Sponsoring Roberto Blake And Sharing Your Brand With His Viewers?

info@robertoblake.com

725 Ponce De Leon Ave
ATTN WeWork Roberto Blake 2nd Floor
Atlanta GA, 30306 

 

 

 



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Saturday, February 5, 2022

One Tip For Blog Growth

Online a lot and wondering why your blog following is not growing? Reduce your time posting at forums, groups and social sites and devote more of it to posting at your blog. In an attempt to drive readers to your website, you are squandering precious content at other places. Even simple, short comments can be published as asides at your blog. At the very least, you should be copying over the comments into blog posts. Ideally, you could originate the comments at your website.

Consider This: Maybe you need to spend more time drawing readers rather than driving readers. To do this, you need to be at your blog. 



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Friday, February 4, 2022

Blogger Email Follow Replacement Svcs

In seeking a replacement for the discontinued Feedburner email follow widget, I've been seeking a free-to-start, easy to use email mktg platform. I've seen ConvertKit recommended often, along with MailChimp. MailChimp has been moving away from being known primarily for email marketing, so I'm not sure how simple they have remained.

I took a peek at Mailchimp and saw plans titled Marketing Platform and Transactional Email. Just that quick look-around made me feel tired. ConvertKit's pricing page is straight-to-the-point, easily understood, at least to me, and shows many features for the free tier.

I subscribed to Peggy K's weekly newsletter to see how she does it, although I'm not sure I want to take on the extra work of newsletter production. I just want an easy way for my readers to follow by email.

Peggy K writes about a variety of tips and tricks for creators on many platforms. She chose to use Revue, a newsletter platform acquired by Twitter, to replace Feedburner's terminated RSS to email svc.

If you are interested in exploring newsletter sharing, you can read about Peggy K's overview of svcs here: Alternatives To Feedburner's RSS To Email SVC She overviews not only newsletter svcs but also RSS to email svcs.



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Thursday, February 3, 2022

Google Domains Alias Emails Feature Adds Professionalism

If you are using Google Domains for your blog or website address, you can set up alias emails to forward to an email that you use. 

 
The value of this feature is that you can create alias emails with your domain name as the @domain.name in your subject-dedicated email addresses.

For instance, I've used Outlook.com email addresses for years, which have served my communication purposes very well. For my website, Printaphoria & Creative Living, my domain is printaphoria.com. Through my Google domain, I can create alias emails such as info@printaphoria.com, questions@printaphoria.com, feedback@printaphoria.com, etc.

Emails sent from these addresses are forwarded to me through whatever email address I choose. I chose the Outlook email that I generally use. With @printaphoria.com as my email, my shop and website addresses look professional. 

Up to 100 aliases can be created through a Google Domains account. Don't continue to overlook this wonderful feature that can take your brand to a new level of professionalism.

Google Domains is easy to use and affordable! I am not an affiliate, just a happy customer.



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