Showing posts with label Direction. Show all posts
Showing posts with label Direction. Show all posts

Monday, April 11, 2022

Why Are Etsy Sellers On Strike Yet Again?

 Etsy sellers launch a week-long strike over increased fees was written by Jaclyn Diaz and reported today at NPR.org. Many sellers have launched a week-long protest by closing their shops and other actions. This is in response to the recent in a long line of fee increases announced by CEO Josh Silverman. Seems like 59,000+ shop owners have signed the petition. A quick web search will show results for strikes during each of the past few years.

I don't feel that Etsy morale will improve for disenchanted handmades sellers. Somewhere along the way, during the past 12-15 years, Etsy management felt that to stay afloat they had to expand away from pure handmade support. They added a complicated fee system and have raised prices so often and by such a high percentage that it has crushed not only the bottom lines but the spirits of many handmade sellers. I closed my shops at Etsy a couple of years ago but not because of changes at the site. Sometimes I miss being there. It's at times like this that I'm glad I left though, which makes me feel sad. It was exciting to be a part of Etsy, back then.

Dwanda, Artfire and others folded and it seems like Etsy is having to take drastic steps every year to remain viable. These decisions have invited in questionable resellers and consistently driven away Etsy creatives. I was at Zibbet when years ago there was a mass exodus of Etsy sellers to that selling venue in response to insufferable changes. Most of them returned to Etsy when Zibbet did not deliver what they were expecting. Sellers need to seriously ask themselves if any selling website will fulfill their expectations. If not, what is the best course of action for their brands?

While the popularity of Etsy seems bleak for many, others are realizing what I had begun to feel some time ago. The best business practice for the future of creating and making is to learn how to market and sell from your own web spaces. There are still a few venues left where the income of the creative is not gouged. One of them is Payhip. Another is Meylah. Find Meylah store setup info here.

Learning to self-promote and sell from our own blogs and online shops will provide peace of mind to start, which will go a long way in generating income. It is difficult to focus on creating good products and effectively marketing them when there is misery about the selling platform and constant fear of what will come next. It can be bad for the creative psyche to be in an atmosphere that has become increasingly riddled with controversy.

Will this strike matter to Etsy management and ownership? Will it bring about the desired changes? According to many sellers' comments at the forum, no it will not. Many of them say it's the low-sales-volume sellers who have organized and are signing on to the strike. My heart goes out to the makers and designers who feel a need to boycott Etsy. If the majority are low-volume sellers, then my suggestion to learn to market and sell from their own shops is even more crucial. If being at Etsy is not paying off, shouldn't those sellers be expending their efforts and funds elsewhere? That would build invaluable marketing experience and generate more lasting assets for the sellers.     


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Friday, April 1, 2022

Be Flexible Be Successful

It's so hard for some to keep on keeping on with their plans, projects and dreams. When we love something and truly believe in what we are doing, we can't stop, anyway. Success also comes through the ability to adjust and adapt. While we're pressing on and never giving up, we need to be flexible in order to succeed.

Behind every successful man there's a lot of unsuccessful years. Bob Brown

You have to accept yourself in order to be successful. S. Holland 



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Friday, March 25, 2022

Book Funnel Definition Sales Funnel Stages


A book or sales funnel is a marketing method designed to lead visitors and potential customers to a purchasing decision. It is composed of several processes that may include a landing page. While a landing/sales page and a book funnel can work together, they are also different. 

Some book funnel landing pages can be annoying with their in-your-face graphics, popups and extensive length. They lose the potential customer long before the visitor reaches the end. Landing pages, however, are only as good as the writer of the book funnel.

Potential customers often need to be led on what to think and how to think it. Sometimes they seek but do not follow through when they find what they desire. Sales funnels can lead them through the steps to obtain what they are seeking, which are the published products that you and I are offering. Learn how to skillfully create effective book/sales funnels for your written products here:

Book Funnel Optimization: Essential Tips to Convert Leads into Paying Readers


 



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Tuesday, March 22, 2022

How To Do Keyword Research Book At Amazon

 

Now at Amazon in Kindle and paperback format. 

Simple Keyword Search That Even You Will Feel Like Doing

Find the PDF version at Printaphoria:

Simple Keyword Search PDF Book

Learning and using keyword search doesn't have to be expensive, tedious or frightening. In Simple Keyword Search That Even You Will Feel Like Doing, you'll learn to conduct fast, free and easy keyword phrase searches. If you:

  • have never done keyword research,
  • are not sure what it is,
  • have no idea where to start
  • but know you need to,

then this simple, keyword phrase search guidebook is for you. 

Developing good SEO (search engine optimization) habits through keyword search and use is necessary to increase traffic to your listings and content. It's especially vital when selling from your own shop, website or low-traffic platforms. Even at high-traffic venues, competition is so massive now that it's next to impossible to benefit from some of that traffic.
Why beat your head against the traffic-blocking wall when you can quickly learn how to carry out simple SEO keyword searches and use them to pull in more customers? Once you learn, you can carry your skills wherever you sell on the internet. You'll no longer be dependent upon anyone else's website to make sales.
SEO through top-ranking key phrases application is a major player in successful e-commerce. It's great that you are learning just how useful and essential this skill is!

 






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Monday, March 7, 2022

What Are Landing Pages Used For?

Have you ever considered creating a landing page for your product or service? A good landing page definition is an online page where potential customers are presented with detailed product info that will motivate them to buy.

To get my feet wet, I've decided to learn to create an effective landing page for my first ebook. I recently published it at my shop: Simple Keyword Search That Even You Will Feel Like Doing.

What Are Landing Pages In Marketing?

Landing pages and sales pages are similar. Sometimes, they are called funnel landing pages or sales landing pages in marketing. While landing pages are usually shorter and more brief than sales pages, both are used to steer potential customers to buy.

CopyBlogger Media says:

A sales page and a landing page are both crafted specifically to encourage people to convert. While landing pages are virtually the same as short-form sales pages, long-form sales pages tend to be more detailed than a typical landing page.

What Is A Book Funnel Definition?

A book funnel or sales funnel is also a marketing tool but it encompasses both types of pages. It can include links to any number of landing and/or sales pages. These are all used as strategic conversion tools. They are ways to convert visitors, browsers and lurkers into buyers.

EmailDrips shares about funnels:

It’s a strategy used to take readers on a journey to convert them into paying customers. Typically, the funnel is like a book with the same function as a normal sales funnel. So inside the funnel, there are links to strategic pages to the website, newsletter opt-in, or sales page. A book funnel is a great way to build relationships with your readers, even after they read your book. 

Since a landing page can be the beginning of designing a book funnel, I will be studying Abs Farah's article on Book Funnel Optimization: Essential Tips to Convert Leads into Paying Readers. Abs is one of the founders of Payhip, a selling platform where you can offer digitals, physicals, memberships, subscriptions and courses.

Implementing savvy marketing tools like landing pages, sales pages and sales funnels doesn't have to be overwhelming. There are many free and easy to follow resources online.



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Friday, February 25, 2022

Creative People: Donald Roberts On Being A Successful Creative


I met writer Donald Roberts in an eCommerce group that is hosted by Payhip, the London-based, selling platform. Because of his experience hacking out a self-publishing career, he has some straight talk for aspiring creatives. His message sums up as do what it takes and keep doing it! 

To enter in to the arts as a future the first thing you must do is teach yourself the discipline of dedication. You must focus on your writing and any art that goes with it no matter what form you wish to call it. You must understand that creation is only the first step. The business of the arts, in order to make an income is as demanding as the art itself.

You can not set schedules, I'll work from ? time to ? time. Nor can you work entirely on inspiration. You must always understand your story at least in the department of the imagination.

To be an artist/writer you will discover it is a lonely life. You can't play with your friends like you would with any other job.

Personally, I work 18 hours a day, not consecutively but several at a sitting, coming up for air, food, coffee and visits and adventures with my partner. She is and artist as well and we do make some sort of effort to go off together to refuel our relationship.

Outside friends have to wait until we are between projects and not burdened down with the business of artistship.

So, if you can't dedicate 80% of your life to the disciplines of art...go find a job that allows you more free time.

Finally, while you are starting out you need money, which means you need a job to make money to pay the bills. Make it a no-brainer job with as few hours involved as possible....just enough to survive. If you work hard, someday it is possible to make a living...and independent publishing is the best. I suggest you find someone who will promote your work for a small percentage. Promotion is a time glutton.

Barrie Island Graphic Storyteller

Donald is a self-employed mystery and sci-fi writer who lives in Ontario.

Shop

https://payhip.com/barrieislandstorytellergraphicnovelspresents

Contact

https://payhip.com/barrieislandstorytellergraphicnovelspresents/contact

 



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Monday, February 7, 2022

Roberto Blake On Successful Brand Deals

When asked if he finds it more difficult, as a person-of-color graphic designer and Youtube creator, to obtain brand deals in comparison to others, he replied,

Not really but I’ve also built a system for brand deals...I also do better on brand deals than most Creators my size or larger regardless of their background, due to my ability to negotiate and package my deals.

While discrimination is often endured daily by many of us, his successful focus is on evaluating how to deliver more value to the clients/customers whom he does acquire.

While I'm not aspiring to produce and upload YT videos (the unpopular slideshows format works better for my schedule), I love Roberto's content. He's clear, engaging and relevant. This is not the first time that I've written about him. 

I like making a pit stop at his channel to see what he's currently sharing. I am also a graphic designer but I don't freelance. I prefer to design pre-made products and services. Roberto produces many videos with inspiring content that can apply to any creative pursuit.

Check out his YT channel and website for great info on boosting the success of your brands.  

About Roberto Blake

Roberto Blake is dedicated to building the creator economy through helping creators and influencers build brands and businesses online. Learn how to monetize your creativity and skills, grow an audience, sell products, monetize YouTube videos, make money online, and build a personal brand. He has grown his Youtube channel to over 500,000 subscribers.

Find Roberto Online

Youtube Community

Youtube Channel 

Awesome Creator Academy 

Roberto's Youtube Starter Kit

Interested In Sponsoring Roberto Blake And Sharing Your Brand With His Viewers?

info@robertoblake.com

725 Ponce De Leon Ave
ATTN WeWork Roberto Blake 2nd Floor
Atlanta GA, 30306 

 

 

 



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Saturday, February 5, 2022

One Tip For Blog Growth

Online a lot and wondering why your blog following is not growing? Reduce your time posting at forums, groups and social sites and devote more of it to posting at your blog. In an attempt to drive readers to your website, you are squandering precious content at other places. Even simple, short comments can be published as asides at your blog. At the very least, you should be copying over the comments into blog posts. Ideally, you could originate the comments at your website.

Consider This: Maybe you need to spend more time drawing readers rather than driving readers. To do this, you need to be at your blog. 



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Friday, January 28, 2022

Optimizing The New Facebook Business Pages

In this still relevant, late 2020 post, Brandastic shares some points on how to make the new Facebook Business Pages work for your brand. 

Their focus is on changing how we use a Page. I like these 2 points:

  • Focus more on educational rather than promotional content.
  • Join and interact in FB groups with your business page. 
Read the full article here:

Are Facebook Pages Still Useful in 2020?


Another great post on optimizing Facebook Business Pages is this article from Tripepi Smith. The 2022 new pages transition is discussed and tips on optimizing the new design are shared.

Follower count is now rounded up and it seems that page likes are no longer displayed. Some business features, such as jobs and appointments, are no longer available.

Facebook’s New Pages Experience 101


 

 Steps To Creating A Facebook/Meta Business Page

Create A Free Business Page In Minutes  

What To Know Before You Create A Facebook Business Page

 



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Tuesday, December 28, 2021

Success Comes From Within

Often, sellers ask is anyone making sales at this or that site? Is this site good for sales? Do you get a lot of traffic and sales at this venue?  Long-lasting success is not based on the website or selling venue or any other entity or person. Sustainable success happens according to the person's unfailing commitment, acquired knowledge and savvy efforts.

Unless you got in on the ground floor, even Etsy is no longer a venue where you are likely to list products, do nothing and get sales. Nowadays, new Etsy shops have to promote themselves ceaselessly to obtain regular sales. Etsy used to be the go-to venue to list creations, do nothing much and rake in the sales.

Earlier in Etsy's history, a person could join and by virtue of the traffic alone selling success could be had. Because of the changes in the purpose and direction of the owners, competition is now so varied and stiff that even those with great products have to pull their own weight in marketing. This is something that sellers should have always been cultivating. Why? Because that type of self-generated success is lasting. 

To successfully market and promote our brands, we have to believe in what we do and believe in ourselves. We have to see value in all of it and we have to be determined to show others that value. Sometimes, we have to change products and direction or reevaluate our goals.

If we don't possess that do-or-die attitude, we will depend on others and their websites to give us success. Eventually, we'll quit. If this is the case, them maybe we should not have been pursuing this type of success anyway. Maybe it was always just a fleeting hobby that we mistakenly saw as a driving purpose. 

A creative person who is driven and burning with the love of creating and the determination to show others the value of it will work tirelessly. They will press on until they find the correct techniques and products or services to get that point across.  Like they say, a good seller can sell ice to Native Alaskans.

We should all want sustainable success, rather than success that is attached to any one e-commerce site. If a website begins to fail or if the owners take a direction that is no longer compatible with our beliefs, we can leave and take our success with us. Without fear, we can take self-built, sustainable success where ever we go. 

Success

  • Unfailing Commitment
  • Acquired Knowledge
  • Savvy Efforts.
Success comes from within.


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Wednesday, November 24, 2021

Effective Ebook Cover Design

Need inspiration for your ebook cover? Payhip owner Abs Farah has written a blog post on effective ebook cover design. There are some excellent examples to motivate you to think more creatively about the first page that your potential customers will see. It's the cover but it is really the first page that helps lead readers to the other pages inside.

My favs are The Future of Data, for its simply-important design, The Burger Book, for strikingly-crisp photography, Pay Me Or Else, for its ransom note journaling design, which is a technique that I use in altered art, and Attention-Driven Design, for that smart graphic with the arrow pointing the eye in a persuasive direction.

Ebook cover design is no less important than paperback and hardback cover design. This post will help you to focus on how the design, whether simple or complex, should cleverly and effectively illustrate your manuscript.

10 Inspirational Ideas For Ebook Design by Abs Farah



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Saturday, November 20, 2021

Be Flexible And Adjust For Success

 

Press on in the thing that you love to do.

If you love it, you won't stop. 

If you don't love it, change it.

Be flexible and adjust to what your heart is telling you.

Don't lose time, effort and money on something that you don't love.

Success comes to those creatives who are determined and flexible. 


Failures are teaching grounds.

Failures are clues about changes to make.

Failures are tools to use to our advantage.

Failures are vital and critical keys to success.

Stay awake!

Pay attention!

 

HAPPY CREATING!



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