This tag line or blurb that Artful Home uses
Art and apparel for your extraordinary life,
illustrates the marketing technique of insinuating to your potential customers how to think. This is important because more than buying a product, shoppers are buying an experience. They want to feel like the product is implying.
When a customer buys at Artful Home, even if their life is not that great they are being told that their life is extraordinary. They will be inclined to believe it and make more purchases to get that feeling. At least, that is the goal of suggestive marketing.
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