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Showing posts with label Selling. Show all posts
Showing posts with label Selling. Show all posts

Thursday, January 13, 2022

Payhip Tools Increase Sales

One of the best features of the Payhip Store Builder is the ability to add listings to more than 1 category. I have never run across this tool in my years of online selling. Etsy does not even have it. I can't recall if eCrater or eBlueJay does. I know that I was always wishing that the feature was available when I was selling on various venues.

This multiple-listing-category tool is valuable in that it puts products in view of visitors who might not otherwise see them. They may visit one category not realizing that what they are seeking is in another one. Sometimes they look around, sometimes they don't. They may go to one category and leave. Many of my listings can be added to up to three related categories. This tool can certainly increase sales.

Always something good to discover at Payhip.

See the design of my Printaphoria shop. I have a domain name so my shop address does not use the Payhip sub-domain name anymore. I use shop.printaphoria.com Payhip added the ability to connect our shops to our domains in 2021.

See Payhip FAQs

Payhip Blog has a great articles on how to sell and increase sales.

Payhip

Payhip is trusted by over 130,000 sellers from across the world and is a successful venture.

Start selling your digitals, physicals, memberships/subscriptions and coaching services at Payhip today!




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Tuesday, December 28, 2021

Success Comes From Within

Often, sellers ask is anyone making sales at this or that site? Is this site good for sales? Do you get a lot of traffic and sales at this venue?  Long-lasting success is not based on the website or selling venue or any other entity or person. Sustainable success happens according to the person's unfailing commitment, acquired knowledge and savvy efforts.

Unless you got in on the ground floor, even Etsy is no longer a venue where you are likely to list products, do nothing and get sales. Nowadays, new Etsy shops have to promote themselves ceaselessly to obtain regular sales. Etsy used to be the go-to venue to list creations, do nothing much and rake in the sales.

Earlier in Etsy's history, a person could join and by virtue of the traffic alone selling success could be had. Because of the changes in the purpose and direction of the owners, competition is now so varied and stiff that even those with great products have to pull their own weight in marketing. This is something that sellers should have always been cultivating. Why? Because that type of self-generated success is lasting. 

To successfully market and promote our brands, we have to believe in what we do and believe in ourselves. We have to see value in all of it and we have to be determined to show others that value. Sometimes, we have to change products and direction or reevaluate our goals.

If we don't possess that do-or-die attitude, we will depend on others and their websites to give us success. Eventually, we'll quit. If this is the case, them maybe we should not have been pursuing this type of success anyway. Maybe it was always just a fleeting hobby that we mistakenly saw as a driving purpose. 

A creative person who is driven and burning with the love of creating and the determination to show others the value of it will work tirelessly. They will press on until they find the correct techniques and products or services to get that point across.  Like they say, a good seller can sell ice to Native Alaskans.

We should all want sustainable success, rather than success that is attached to any one e-commerce site. If a website begins to fail or if the owners take a direction that is no longer compatible with our beliefs, we can leave and take our success with us. Without fear, we can take self-built, sustainable success where ever we go. 

Success

  • Unfailing Commitment
  • Acquired Knowledge
  • Savvy Efforts.
Success comes from within.


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Tuesday, June 22, 2021

What Is The Sweet Spot In Marketing Today?

The Sweet Spot In Marketing

Unique ideas and creativity in marketing is the sweet spot in selling. When many sellers joined Etsy, Ebay, Amazon and other high-traffic venues, they never learned how to market. The marketing was done for them, traffic was heavy and sales were good.

Nowadays, it's more difficult than ever to get a significant piece of the creative sales pie. Even becoming successful at Etsy today, the old quick-sales stomping ground, is a huge challenge. For a decade or more now, shifting of manufacturing jobs, poor economy and COVID woes have led many to start selling their handmade products and creative services. The influx of overseas sellers offering cheap products has virtually decimated the market for handmades sellers and independent designers.

All of the easy ways for crafters, artists and designers to make money online have largely dried up. Except for a few unique start-ups, the only Etsy sellers who are in the black are those who started with the launch of the selling site and grew their enterprise through it. They are successful today because they got a foot in early on, which was around 2007 for most of them.

Today, the savvy creative is committed and diligent in seeking new places, methods and niches to which to market. I'm not sure how useful services like Google Adwords, Facebook Ads and Pinterest Ads are anymore. I know they can be expensive for the average creative person as you increasingly funnel in money to obtain elusive results. If we can create, we can create our own targeted marketing processes, not with the primary goal to increase sales but to get our products in front of those who would most benefit. It's all about the customers needs and wants.

One way to more effectively invest our advertising dollars is through blog banner advertising. Many bloggers sell banner ad space in the sidebars of their blogs. If we buy banner ad space at blogs that compliment our products, we will place our work, almost exclusively, in front of our target markets. In this way, we can also zero in on niche markets where the competition for our product and service type is not nearly as steep.

In addition to choosing appropriate blogs, it's important to design an attention-getting, yet tasteful banner.

  • You can design them yourself
  • Barter with a friend or associate skilled at graphic design
  • Pay for a banner to be designed at graphics venues like:
    • Fiverr, where most gigs start at $5
    • People Per Hour, where client deposits are locked in  
    • Freelancer, which has an effective time-tracking process
    • Truelancer, where you can post a project and be matched with freelancers from which to choose
  • Allow the blog owner to design your banner if the service is offered.

Fiverr is the most economical design source. It was launched as a $5 per gig site and has since opened up to all price points. I have sold writing and naming services there and am planning to buy illustration services. I have not used the others sites. Always read the guidelines, policies and procedures on these sites before buying work.

Your banners need not be elaborate or complicated. They should be easy to spot and easy to read with a minimum words. Ask the blog owner if there are any specifics that you need to adhere to in your design.

What I like about this type of advertising is the variety of banner sizes and prices that are usually offered and the variety of time frames for the banner to be displayed. Try out several blogs to find the ones through which you get the most response, even if it's just nibbles. Build on those nibbles and turn them into sales and returning purchases! Don't forget to develop some unique products and services, the first part of the equation.

 


 



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