What Are Landing Pages Used For?

Have you ever considered creating a landing page for your product or service? A good landing page definition is an online page where potential customers are presented with detailed product info that will motivate them to buy.

To get my feet wet, I've decided to learn to create an effective landing page for my first ebook. I recently published it at my shop: Simple Keyword Search That Even You Will Feel Like Doing.

What Are Landing Pages In Marketing?

Landing pages and sales pages are similar. Sometimes, they are called funnel landing pages or sales landing pages in marketing. While landing pages are usually shorter and more brief than sales pages, both are used to steer potential customers to buy.

CopyBlogger Media says:

A sales page and a landing page are both crafted specifically to encourage people to convert. While landing pages are virtually the same as short-form sales pages, long-form sales pages tend to be more detailed than a typical landing page.

What Is A Book Funnel Definition?

A book funnel or sales funnel is also a marketing tool but it encompasses both types of pages. It can include links to any number of landing and/or sales pages. These are all used as strategic conversion tools. They are ways to convert visitors, browsers and lurkers into buyers.

EmailDrips shares about funnels:

It’s a strategy used to take readers on a journey to convert them into paying customers. Typically, the funnel is like a book with the same function as a normal sales funnel. So inside the funnel, there are links to strategic pages to the website, newsletter opt-in, or sales page. A book funnel is a great way to build relationships with your readers, even after they read your book. 

Since a landing page can be the beginning of designing a book funnel, I will be studying Abs Farah's article on Book Funnel Optimization: Essential Tips to Convert Leads into Paying Readers. Abs is one of the founders of Payhip, a selling platform where you can offer digitals, physicals, memberships, subscriptions and courses.

Implementing savvy marketing tools like landing pages, sales pages and sales funnels doesn't have to be overwhelming. There are many free and easy to follow resources online.

Lighthouse Printable Painting

I enjoyed painting the water in this painting: Morning Lighthouse. It seems to be gently rippling in the morning light. I also like the cozy look of the lighthouse keepers house paired with the lighthouse. The wind-blown sky adds breezy action to this coastal paintings printable.

Click Buy Now below, or visit Printophoria Shop for more paintings to print.

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Free Image Mondays: Vintage Botanicals

 

Today's free image is a vintage bunch of leaves and flowers from The New York Public Library Digital Collections. Alter the colors to suit your needs. Change the background to white or remove. Enlarge, reduce. It's yours to use as you please. The dimensions are 760 x 672 px, JPEG file.

Download It Here From My Files At Microsoft OneDrive:

https://1drv.ms/u/s!AucUJVHYQ3s5jE694lcxdeFWtj-h

Then click the download link at the top of the OneDrive page.

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The bonus image is a pretty, engraved-look, yellow flower with green leaves drawing from The Graphics Fairy. Would look wonderful enlarged and framed or in a card design. The dimensions are 1950 x 1808 px, JPEG file.

Download It Here From My Files At Microsoft OneDrive:

https://1drv.ms/u/s!AucUJVHYQ3s5jE-To6Z3OTCLxo7Y

Then click the download link at the top of the OneDrive page.

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Comment if you have problems accessing the images.

HAPPY CREATING!

 

 

I suggest that you edit the images or add them to your own designs to make them unique to your brand. This is important especially if you are using them in products that you are selling. 

After all, free images may be currently used, as is, by any number of sellers. Editing them or adding them to your own designs will help prevent your potential customers from confusing you with another seller.

You want your customers to return to your shop because what you have is unique. Don't lose them to another shop because they mistakenly thought they were buying from you because the products have duplicate designs. 

I share images from the Web and from my own studio. While I cannot guarantee that my internet-obtained, free images are copyright free, I only share images that are labeled on the internet in one or more of these forms:

• free to use without restriction,
• for personal and commercial use,
• no need for a commercial license,
• no compensation needed,
• no attribution required.

You can always do your own research on any free image that you obtain from Printaphoria & Creative Living.

Image Sources:

The Graphics Fairy

The New York Public Library Digital Collections 

PublicDomainPictures.net

Pixabay.com

Creative People: Donald Roberts On Being A Successful Creative

I met writer Donald Roberts in an eCommerce group that is hosted by Payhip, the London-based, selling platform. Because of his experience hacking out a self-publishing career, he has some straight talk for aspiring creatives. His message sums up as do what it takes and keep doing it! 

To enter in to the arts as a future the first thing you must do is teach yourself the discipline of dedication. You must focus on your writing and any art that goes with it no matter what form you wish to call it. You must understand that creation is only the first step. The business of the arts, in order to make an income is as demanding as the art itself.

You can not set schedules, I'll work from ? time to ? time. Nor can you work entirely on inspiration. You must always understand your story at least in the department of the imagination.

To be an artist/writer you will discover it is a lonely life. You can't play with your friends like you would with any other job.

Personally, I work 18 hours a day, not consecutively but several at a sitting, coming up for air, food, coffee and visits and adventures with my partner. She is and artist as well and we do make some sort of effort to go off together to refuel our relationship.

Outside friends have to wait until we are between projects and not burdened down with the business of artistship.

So, if you can't dedicate 80% of your life to the disciplines of art...go find a job that allows you more free time.

Finally, while you are starting out you need money, which means you need a job to make money to pay the bills. Make it a no-brainer job with as few hours involved as possible....just enough to survive. If you work hard, someday it is possible to make a living...and independent publishing is the best. I suggest you find someone who will promote your work for a small percentage. Promotion is a time glutton.

Barrie Island Graphic Storyteller

Donald is a self-employed mystery and sci-fi writer who lives in Ontario.

Shop

https://payhip.com/barrieislandstorytellergraphicnovelspresents

Contact

https://payhip.com/barrieislandstorytellergraphicnovelspresents/contact

 

Palm Tree Sunset Art To Print

I love bold, bright, color-blocking watercolor painting! This is one of my favs where the 2 palms stand out in stark contrast to the fiery sunset. Click Buy Now below, or visit Printophoria Shop for more paintings to print. 

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