To get my feet wet, I've decided to learn to create an effective landing page for my first ebook. I recently published it at my shop: Simple Keyword Search That Even You Will Feel Like Doing.
What Are Landing Pages In Marketing?
Landing pages and sales pages are similar. Sometimes, they are called funnel landing pages or sales landing pages in marketing. While landing pages are usually shorter and more brief than sales pages, both are used to steer potential customers to buy.
CopyBlogger Media says:
A sales page and a landing page are both crafted specifically to encourage people to convert. While landing pages are virtually the same as short-form sales pages, long-form sales pages tend to be more detailed than a typical landing page.
What Is A Book Funnel Definition?
A book funnel or sales funnel is also a marketing tool but it encompasses both types of pages. It can include links to any number of landing and/or sales pages. These are all used as strategic conversion tools. They are ways to convert visitors, browsers and lurkers into buyers.
EmailDrips shares about funnels:
It’s a strategy used to take readers on a journey to convert them into paying customers. Typically, the funnel is like a book with the same function as a normal sales funnel. So inside the funnel, there are links to strategic pages to the website, newsletter opt-in, or sales page. A book funnel is a great way to build relationships with your readers, even after they read your book.
Since a landing page can be the beginning of designing a book funnel, I will be studying Abs Farah's article on Book Funnel Optimization: Essential Tips to Convert Leads into Paying Readers. Abs is one of the founders of Payhip, a selling platform where you can offer digitals, physicals, memberships, subscriptions and courses.
Implementing savvy marketing tools like landing pages, sales pages and sales funnels doesn't have to be overwhelming. There are many free and easy to follow resources online.
