If you are using Facebook and not using #hashtags or #hashtag strategy in your products posts, you are losing out on free marketing. Facebook Help shares info and guidelines about hashtags:
Hashtags turn topics and phrases into clickable links in your posts on your personal timeline, Page or groups. This helps people find posts about topics they’re interested in.
I'm getting better at using them in every post. I and some of my creative friends have made sales because Facebook visitors found us and we weren't even using Facebook Ads.
How Do I Use Hashtags On Facebook?
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