Tell The Potential Customer What To Think

This tag line or blurb that Artful Home uses 

 

Art and apparel for your extraordinary life,

 

illustrates the marketing technique of insinuating to your potential customers how to think. This is important because more than buying a product, shoppers are buying an experience. They want to feel like the product is implying. 

 

When a customer buys at Artful Home, even if their life is not that great they are being told that their life is extraordinary. They will be inclined to believe it and make more purchases to get that feeling. At least, that is the goal of suggestive marketing.

 

Artful Home

 

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Pet Products With Hearts Design

Spring Hearts is a watercolor hearts design in colors of pink, green and yellow on a white background. This hand painted design is taken from one of my original Hearts paintings. 

I paint hearts designs with leftover paint from craft projects, which is a green process. I scan the paintings and digitally alter them to create new designs and colorways.

Click the product links below to learn more about these artful pet products and to order through my Draw Nigh To Hope shop at Redbubble.

   Cat Mat

 

 

Dog Mat

 

 

Pet Bandana

 

 

Pet Bowl

 

Pet Blanket

 

Thank you for viewing my design and products!

Stamping Platform Tool More Economical

I went for economy with the purchase of my Bira Craft stamping platform. I liked it so much that I bought a 2nd one. They are the same size and I paid for both what I would have had to pay for 1 of the popular others. The Misti is especially pricey. I also bought extra magnets with each and they were only $9.99 for 2.

 

I always use my stamping platforms. I like being able to perfectly re-stamp if the color is not dark and crisp enough for me. I feel professional and efficient when using them. Below is a YT link to using this wonderful stamping platform that has the magnetic alignment system. 

 

You'll see my 2 comments near the top of the video comments section as ArtsyLadyCrafter. Using the removable panel is SO much easier than I thought it would be and very useful! I love the way it works. Much easier to use and clean because the lid separates from the base.

The Bira Craft Easy Stamping Platform is hefty and well-made. I'm so happy with my purchases.

 

https://www.youtube.com/watch?v=mpR2xZD7kB0

 

 

Stamp Platform Images Credit: Bira Craft

Hearts Are Inspiring And Bring Joy

Valentine's Day is coming! Hearts always bring joy, unless they are broken. Even then they can signify healing and rebirth. I am sharing 4 Agape Love designs that I created. Two of them feature hearts.

Hearts are inspiring and beautiful to look at. They can represent love in many different forms. The heart motif is a harbinger of good things. 

I have a Pinterest board with 484 pins of heart designs, crafts and art. If you want to be inspired for Valentine's Day, take a look! The Heart of the Matter 

You might see something that you want to make for someone who is loved.

 

Payhip Upgrades Their Memberships Selling Feature

Payhip upgraded their membership selling feature and have this to say:

It’s been entirely rebuilt from scratch to help you sell any type of membership to your customers. With memberships you can now add “Posts” which let you share content with your members in a flexible & interactive way. Of course you’ll also be able to upload any files you’d like with each membership post. You can also allow your members to comment on posts, building up a community around your membership...

 This link leads to their announcement about their upgraded system for selling memberships.

Payhip is a great place to sell your memberships, courses, music, digitals, physical products, subscriptions, etc. You can join for free and open a free shop or use their selling links feature to sell your products from your website or blog. When are you going to take advantage of this remarkable selling venue?

Payhip was started by 2 brothers, Abs and Kahin Farah, who live in England. Payhip is a profitable company that is doing very well. I'm happy to say that I don't expect them to fold like so many selling venues have done over the past several years. Check out this site, which if full of features for sellers and totally free to join and open a shop or use their selling links.

The Benefits Of Blogging For Business And Marketing

It is shocking how many crafters, makers, artists and other creatives have stopped blogging. I reviewed my blog reading list to see who was still posting. I ended up purging from 125 blogs to 6, and 2 of those 6 are mine. Most crafters hadn't posted since 2015. A handful had posted in 2017 and after that, none of the 125 bloggers that I was following had posted. Something happened around 2015 in the crafting/makers/creative community where people stopped blogging. I asked myself is blogging dead?

Here are some possible reasons blogging has all but stopped in our creative community. Do any of these reasons fit you?

1. There seems to have been a general loss of enthusiasm, disillusionment and disappointment about online selling. 
2. Seeing many listing websites come and go. The demise of ArtFire, Dawanda and others was depressing. While some creatives migrated to other venues, some gave up listing.
3. The postal system started to increase fees yearly, negatively impacting handmades income. Sellers had to raise prices often when they did not want to.
4. Life has become more busy. Can't find time to blog.
5. Sales have fallen off and can't find a way to increase them.
   

One crafter said to me recently that back during the time when creatives were blogging the public couldn't get enough of handmades. I think there is still a love for handmades but other product types have flooded the market. Etsy's homepage is filled with digitals and printables, which I made the jump to because I love graphic design. POD sites are doing well and 3-D printed products are taking hold. Despite this, many handmades sellers are still doing well but they are not blogging. They are overlooking the greatest value of creating blog posts, advertising and promotion. 

Paying for online advertising is not affordable for most independent creatives. We are left with sharing through the few social media sites that are active. Social media, however, does not provide the value that it used to. People rarely interact anymore and there may be likes given but they lead to few sales. Any economically productive ways to market online have dwindled as well. So, why is blogging important for business? It gives us an easy way to draw potential customers and increase sales.

Consider These Benefits Of Blogging Then Ask Yourself Is Blogging Worth It

1. Can be used to market and promote without being flagged as a spammer. 
2. No advertising fees. 
3. Format, content and length of posts are controlled by the blogger. 
4. The frequency of posting is controlled by the blogger.
5. No limit on images in a post. 
6. No limit on links in a post. 
7. The type of SEO used, words or long-tail phrases, is controlled by the blogger.
8. Blog posts can be found by search engines. 
   

If you are blogging, you should continue and tweak your style and process. If you are a creator and you are not blogging but asking yourself should I blog, you should start. Selling competition has exploded over the past few years, since 2010-2015. Savvy blogging is a great way to successfully compete. The challenge is to:

1. Learn simple ways to start using keywords and phrases in blog posts, product listings, etc. The easy techniques in this book will guide you. Learning and using keyword search doesn't have to be expensive, tedious or frightening. In Simple Keyword Search That Even You Will Feel Like Doing, you'll learn to conduct fast, free and easy keyword phrase searches and add the results to your marketing content.
2. Choose a schedule to consistently prepare posts. You really can post as your schedule allows. Of course, the more frequently you post the better. You can choose to post once a week or twice a month but the key is to post every time you have set aside a time frame to do it. The goal is to be reliable to readers and potential customers. As you become adept at creating posts and are able to free up more time, you can increase your frequency. If you can never make more time, keep posting on your original time schedule.
   

Though I have been consistent with blogging over the years, I've known for some time that I'm too sporadic with posting. I've never given up that I will develop a good blogging schedule. Blogging as a marketing tool is invaluable when used with skill and commitment.

Here are some articles on the value of blogging that I found to be helpful:

 6 Reasons Why Blogging Is Important For Marketing And SEO by Kristi Hines

17 Ways To Get More Traffic To Your Blog In 2022 by Brian Dean

 How Long Should A Blog Post Be In 2022 by Lena Sernoff

Do People Still Read Blogs? The Truth About Blogging In 2022 by Rowena Zaballa

Do People Still Read Blogs In 2022? by Ryan Robinson

Truelist Blogging Statistics by Maja Josifovska

Learn Keyword Search To Use In Blog Posts, Product Descriptions And In Other Marketing Content

 

Simple Keyword Search That Even You Will Feel Like Doing

How Can I Name My Shop?

Whimsical Names For Your Shop

Are you asking yourself, How do I choose a shop name? Well, you have me to help you.

I will skillfully name your shop or brand using research and simple marketing techniques.

Your names are powerful assets with which customers should be able to associate. They should be interesting and easy to remember and pronounce. Your marketing demographic should know what to expect from you when they see your shop or brand names.

My whimsical, charming names are meaningful, appealing and exclusive. They project the message that shop owners want to convey to potential customers. They also can help to keep your shop uppermost in the minds of previous customers, encouraging them to return for a purchase. So, the question, What should I name my online shop?, is an important one.

What are good names for a store? Well, I have created many that have thrilled my customers. I have provided unique names for clients at Fiverr and Picky Domains and my reviews are all 5-star. I was also a member of Naming Force. I am serious about naming and I enjoy it. I have been naming my own products, services, brands, blogs and other for over 15 years.

So, stop obsessing and thinking how can I name my shop! Please don't choose a mediocre name out of tiredness and frustration either! You have me to help you make a shop name choice that will bring you the brand awareness and loyalty that you seek.

 

To Learn

• What Packages Are Available,
  
• What Is Included In The Order,
• The Ordering Process
• and more,

visit my listing here: 

Whimsical Names For Your Shop

Merry Christmas!

 

 Merry Christmas 

From

Printaphoria &

Artsy Craftery Design Studio!

Successful People

Successful people do the things

that it's always hard

to commit to.

You Deserve It!

Don't forget to always reward yourself in some way, big or little, when you reach a goal or milestone, no matter how small it is, but certainly if it was a particularly difficult journey.