Long-Tail Keyword Titles

According to WordStream, Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they're using voice search. I try to use long-tail keyword titles in all of my listings. 

Short keyword titles can draw more views, but long-tail keyword titles can draw more sales.

Free Marketing With Facebook Hashtags

If you are using Facebook and not using #hashtags or #hashtag strategy in your products posts, you are losing out on free marketing. Facebook Help shares info and guidelines about hashtags:

Hashtags turn topics and phrases into clickable links in your posts on your personal timeline, Page or groups. This helps people find posts about topics they’re interested in.

I'm getting better at using them in every post. I and some of my creative friends have made sales because Facebook visitors found us and we weren't even using Facebook Ads. 

How Do I Use Hashtags On Facebook?

Better Twitter Marketing

 

Six years or so ago, Twitter was used daily by me and my crafting friends. Though I was not a faithful participant, I remember fondly the tweeting events, Twitter bombs and striving not to be sent to Twitter jail. I also had fun using Tweet Deck for awhile.

Over the years, Twitter seems to have fallen into disuse by much of my crafting community. I run by my profile occasionally to update my banner and weed out my following and followers lists. I have even tweeted infrequently but I never liked Twitter very much. The tiny posts images and the abbreviated posts lengths always annoyed and constricted me too much.

Recently, I checked on some of my creative associates and found that many had not tweeted in years! I was not surprised but the discovery left me saddened. It was a reminder that so much online activity has declined among creative groups, social sites and selling venues. It seems to have happened swiftly within the last few years and never recovered.

During my visit, I ran across a link to this post on how to better use Twitter. I was surprised that one of the suggestions is to use only one hashtag in tweets. The article author explains why. If you find yourself still using Twitter or wanting to, read this short help article to better promote your products and services when tweeting.

Six Things You Should NOT Do on Twitter  by the social media strategists at the award-winning NYC-based Likable, LLC, a 10Pearls Company